SoldBroker Activity · Entry № 43

West Hollywood 20-Unit Trades at Just $211K Per Door

Dominick Faraone Confirms 9.57 GRM on Current Rents

PublishedJune 26, 2026
StatusSold · Just Closed
DatelineThe Tape · West Hollywood, Los Angeles
1152 N Poinsettia Pl hero photo
FIG. 01, 1152 N Poinsettia Pl, West Hollywood, CA 90046. Listing photo via Hildreth Real Estate Advisors.
Four takeawaysFour things an operator takes away from 1152 N Poinsettia Pl
  1. The Trade.  20 RSO units in West Hollywood closed at $4.225M ($211K/door, $315/SF) on June 17, 2026, against a $5.0M ask. 
  2. The Math.  Current average rent is approximately $1,841/month. Renovated one-bedrooms are leasing around $2,200–$2,500, and two-bedrooms are closer to $2,700–$3,000. That suggests about $200K–$250k of rent upside if Ilan can get the units back.
  3. The Buyer  The buyer appears to be Ilan Gorodezki, acquiring the property through 1152 Poinsettia Place LLC.
  4. Unit mix  12 one-bedrooms and 8 two-bedrooms.
Deal Stats · 1152 N Poinsettia Pl
Sale Price
$4.225M
closed June 17, 2026
Original Ask
$5.0M
$775K bid-ask delta
Units
20
12 × 1BD · 8 × 2BD
Price / Unit
$211,250
per door
Price / SF
$315/SF
13,404 gross SF
CAP (Current)
6% Cap
at close, confirmed with Broker
GRM (Current)
9.57 GRM
at close, confirmed
Year Built
1960
LARSO applies
Vacancy (Subject)
5%
One unit delivered Vacant, rent factored in GRM
Hold Period
127 months
~10.6 years, seller: David Nagel

Broker's Feedback


After publication, the listing broker, Dominick shared additional details about the transaction:

  • Closed at approximately a 9.57 GRM and 6% cap rate based on in-place rents.
  • Delivered with one vacant unit, not three.
  • Long-term ownership by a family that inherited the property from the original developers.
  • Buyer saw a clear value-add opportunity.
  • Broker believes the sale represented an excellent price per unit and price per square foot for a prime West Hollywood location.
  • The transaction was reported to have been smooth with a quick closing.
Send Oms to David@AtlasBrief.La

Brokers
Listing Broker
Albert Blanck
Hildreth Real Estate Advisors
Buyer Broker
Dominick Faraone
Miller & Desatnik Realty Corp.
Written from the field

David Safai, operator, developer, GC.

Atlas Home Builders, Inc. is a Los Angeles owner-operator and general contractor. If you are a broker with a listing you want an honest read on, send the OM and the T-12 to David@AtlasBrief.La.

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