Atlas Brief · Section 07

Broker
Activity

A running listings board for LA multifamily: what's for sale, what just sold, and what an operator thinks of the number.

52 Sold2 For SaleUpdated Weekly
Broker Activity
Atlas Brief · Section 07
Dispatches

Every entry, newest first.

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56
Sold
Broker Activity

A 7-Eleven Anchor and $40K Over Ask at $454/SF

They paid over ask for a 5,600 SF strip.

August 24, 2026
55
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$201,000 a door in North Hollywood.

This is what 38 one-beds look like at $278 a foot.

August 24, 2026
54
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Bought for $86.8M. Sold for $70.5M

Six years later, this 169-unit Miracle Mile apartment building sold for 19% less. 

August 20, 2026
53
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Auction Sale: A 292,540 SF Office Tower Sold for $77/SF

77.6% vacant at $22.48M at auction. 

August 14, 2026
52
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A 1946 WeHo Office Sold at $813/SF 

Why I Like this Office Building and Location

August 14, 2026
51
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East Hollywood $151/SF and 145K/door

This is what 145K/Door Looks Like.

August 14, 2026
50
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Downtown Towers Collapsed. A Beverly Hills Office Just Hit $1,725/SF.

This may be the clearest example yet of LA’s two completely different office markets.  A Bahrain-based institutional buyer just paid $51.5M for an office building on Rodeo Drive. 

August 14, 2026
49
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Erewhon Buys Its Santa Monica Store for $19.1 Million

The luxury grocer paid $1,528 per square foot.  Nearly twice the Santa Monica retail average to own the building it was already renting.

August 8, 2026
48
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They Paid $103.2 Million in 2019. CIM Just Bought It for $81.3 Million.

From August 2019 to July 2026, Domain WeHo’s sale price declined $21.9 million, or 21.2%. CIM and Hulic bought the 166-unit property using $46.5 million in financing.

August 1, 2026
47
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Built for $45+ Million. Sold for $31.5 Million.

"$389K/door for a 2019 West LA building on Wilshire and close to Bundy.  Who is the Buyer?

July 30, 2026
46
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Bought for $13 Million. Renovated. Sold for $5 Million.

We hear “you can’t lose at this basis” all the time. This fully leased building was renovated, carried for eight years and still sold for $8 million less than its prior purchase price.

July 24, 2026
45
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Sold at an Estimated $8 Mil below Replacement Cost. - Why I Like this Building 

A 2015-built - 50-unit in Old Town Pasadena clears at $440K/door and $364/SF. - This was a great Acquisition for the Buyer. 

July 23, 2026
44
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Can Someone Explain This Deal?

A Beverly Hills retail center sold for $20.1M, $34.1M just five months later, and then $25.75M less than three years after that.  I can't figure out what happened.

July 20, 2026
43
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CIM Sells to a National Townhome Builder

Woodside Homes acquired the site for $8M and plans to develop a townhome project originally entitled by CIM Group.

July 20, 2026
42
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The Buyer Just Revealed How the $106 Million Was Allocated

After publishing, the buyer shared that the purchase price was allocated as follows: Retail: $25,000,000.  Multifamily: $81,000,000 (approximately $700,000 per unit) 

July 20, 2026
41
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Equity Residential Sells Koreatown Apartment Complex for $50 Million Less Than It Paid

Pacific Urban bought a 2017 built, for an estimated $323,000 per apartment at an 11.4 GRM—with a Target, amenities and parking.  Why would anyone pay $200,000–$300,000 per door for a restricted ED1 project?

July 20, 2026
40
For Sale
Broker Activity

Who's the Buyer for ED1?

30,000 units got entitled. Fewer than 5,000 broke ground. Now they're all looking for a buyer

July 19, 2026
39
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Henry Manoucheri pay $269/SF for 104K SF - Why I Like It

52 units averaging 1,380 SF at $538K/door

July 19, 2026
38
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New York Developer Pays $153/SF for Koreatown Development Land

A Planned 190-205 unit LIHTC Development with a targeted 2028 groundbreaking date

July 19, 2026
37
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36 Units for $5M - Why I Like It

$140,278 per door. $161/SF. - This Is Why I Track Every Apartment Sale in Los Angeles.

July 19, 2026
36
Under Construction
Broker Activity

This Is Why Building Apartments in Los Angeles Has Become a Terrible Business.

From Land Purchase to CoO: More Than 6 Years

July 19, 2026
35
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This Is Why I Think Hollywood Is Bottoming

"Markets usually offer their best opportunities when pessimism is greatest." — Howard Marks Has Hollywood finally reached that point?

July 19, 2026
34
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45 Unit Palms Closes at a 10.88 GRM- Why I like it

Been waiting for this trade to close. We finally have another real Palms comp: $291K/door, 5.61% cap, and 10.88 GRM.

July 19, 2026
33
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A Palisades Ocean View Lot Just Traded for $188/SF- Why I Like It

The Palisades Ocean View land closes at $2.1M, and the buyer can build a 4,584 SF Home.

July 18, 2026
32
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West Hollywood 20-Unit Trades at Just $211K Per Door

Dominick Faraone Confirms 9.57 GRM on Current Rents

July 18, 2026
31
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North Hollywood Land Just Traded at $89/SF

Yes, it was a church. Yes, it was an owner-user. It's still $89/SF for the land.

July 18, 2026
30
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I Think I Found My Next Apartment Market.

I toured one building in Beverly Hills expecting to analyze a sale. I left thinking this might be where I want to own apartments next.

July 18, 2026
29
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The Church of Scientology Just Paid $15.9M in Hollywood

The nonprofit continues expanding its Hollywood real estate holdings with another apartment acquisition.

July 18, 2026
28
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ED1 Land Is Still Selling—This Deal Took 7 Months and Traded at $53K Per Planned Unit

A better way to value ED1 land: price per planned unit, not price per unlimited doors built. 

July 18, 2026
27
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The Palisades Rebuild Tracker

Every burned lot that sells tells us a little more about where the Palisades rebuild is headed.

July 18, 2026
26
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Hollywood Multifamily Comp: 100 Units | $167,500 Per Unit — Why I'm Saving This Comp

Kitty Wallace and her team sell Another Hollywood apartment - 100 units, $167,500 per door, $177/SF, and an estimated 7.73 GRM.

July 18, 2026
25
For Sale
Broker Activity

A Pacific Palisades Property Listed Under $1 Million—and It Went Under Contract Immediately

Why I'm keeping this Comp - A 7,202/SF lot at just $138/SF. The speed of the buyer response tells me something interesting.

July 18, 2026
24
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Built in 2019. Financed for $15.3 Million. Foreclosed at $8.5 Million.

The Regents of the University of California acquired this 48-bedroom Co-Living after its value fell $6.75 million below the construction loan.

July 18, 2026
23
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29 Units. $290/SF. Built in 2013. A 6% Cap. Why I’m Keeping This Comp.

A Non RSO with large floor plans- but the AB 1482 clock is ticking.

July 18, 2026
22
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Los Angeles Investors Keep Fighting Los Angeles. Keith Wasserman Is Buying Utah.

With California returns shrinking, Gelt is buying newly built Utah housing after rents fell and vacancy climbed above 10%. Is Wasserman early or does he see what California investors are missing?

July 18, 2026
21
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The Burton Way Sale That Shows What an A+ Location Is Still Worth

Tony Azzi closed one of Los Angeles’ most anticipated apartment sales that gave us a real comp for the value of a premier location.

July 18, 2026
20
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Who Would Have Thought a DTLA Trophy Tower Would Trade for Just $107/SF?

From a $682 million assessment to a $150 million sale, Brookfield's 54-story Downtown LA tower shows just how far office values have fallen.

July 18, 2026
19
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Broker Activity

I Think This Might Be the Greatest ED1 Trade of All Time.

The City paid $16.7 million for one of the first completed ED1 projects in West Los Angeles. It may go down as the greatest ED1 trade of all time.

July 18, 2026
18
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Broker Activity

Hollywood Just Printed a 8.8 going-in GRM

An 18-unit Hollywood property closed at an 8.8 GRM and broker stated 7.34% cap, giving me another data point for older multifamily product in Hollywood.

July 18, 2026
17
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Beverly Hills $345/SF- This is Why I like it

The buyer paid just $345 per square foot and $357,000 per unit with Comps trading closer to $450–$500 per square foot.

July 18, 2026
16
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Westwood at $445/SF - Why I Like it

This 2007-built apartment in one of Los Angeles' best rental markets trades below replacement cost

July 18, 2026
15
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Why I Think LA Warehouses Will Be Worth Much More in 10 Years

America is rebuilding its manufacturing base, Los Angeles isn't making more industrial land, and owner-users continue to pay a premium for it. This North Hollywood warehouse sale shows why I believe industrial remains one of the best long-term investments in Southern California.

July 6, 2026
14
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Why I Like This 1990 Valley Glen Apartment Deal

Everyone wants newer apartment buildings in Los Angeles. This sale explains why I like it. 

July 6, 2026
13
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Has Downtown Los Angeles Lost Half Its Value?

Could thousands of owners be paying property taxes based on values that no longer exist? 

July 5, 2026
12
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At $196/SF, Why Would You Ever Build an ED1 Project?

Existing apartments at $196/SF. A 6.11% cap on Day One. A path to much stronger cash flow over time. Convince me why building ED1 is a good investment.

July 5, 2026
11
Off Market
Broker Activity

I Reviewed More Than 250 Pacific Palisades Rebuild Properties. Here's What I Learned.

After reviewing more than 250 active listings, pending transactions, and recent land sales, clear pricing trends are beginning to emerge. Here's what every builder, investor, property owner, broker, and lender should know.

July 4, 2026
10
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Pacific Palisades: A $6.5M Sale Adds Another Key Market Comp

A renovated Marquez Knolls home sold for $6.5 million ($1,857/SF), giving owners, builders, and buyers another comp for what Pacific Palisades homes are worth today.

July 3, 2026
09
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Broker Activity

What Does $112,500 Per Unit Look Like in Los Angeles?

This 54-unit Lennox apartment community traded for $6.08 million, or $112,500 per unit, at an 8.99 GRM—another useful comp for investors tracking.

July 3, 2026
08
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Broker Activity

What Does It Really Cost to Rebuild This Palisades Home?

The lot just sold for $1.44 million. I estimate what it could cost to go from vacant land to a completed home and what every owner should know before rebuilding.

July 2, 2026
07
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Another Ocean-View Burn Lot Changes Hands for Over $4 Million.

The 15,064-square-foot lot traded for $4.226M - $277/SF, reinforcing strong demand for ocean views.

July 1, 2026
06
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$147/SF for the Bank of America Tower

Capital Group buys its own Downtown LA office tower out of a court-appointed sale for $210M, $147.71/SF

June 29, 2026
05
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LADWP Just Bought a Trophy Tower at $129/SF

When Nobody Will Buy Office, Call the Government

June 29, 2026
04
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Every Apartment Owner Should Know This Number: $238/SF

Rick Raymundo sold this 33-unit Valley Village apartment building at a 10.82 GRM.

June 28, 2026
03
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Broker Activity

Hollywood Land Bought by an EV Infrastructure Developer

Terawatt Infrastructure paid $10.025M for Hollywood land.

June 27, 2026
02
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Land Brokers: Here's a Buyer That Just Paid $5.28M for a Silver Lake Development Site

Samuelian Group, a LIHTC developer, just paid $5.28M for this Silver Lake development site.

June 27, 2026
01
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Broker Activity

Taylor Avakian Finds a Buyer at $112K/door

South Central closes at $112,500/door and a 6.79% current CAP.

June 23, 2026