Bought for $86.8M. Sold for $70.5M
630 Masselin Ave · Los Angeles · 169 units, 1990
Six years later, this 169-unit Miracle Mile apartment building sold for 19% less.
Broker ActivitySold
What Happens When 5,500 Homes Have to Be Rebuilt?
Pacific Palisades is moving from disaster recovery to a massive rebuilding cycle.
Atlas Brief
The Hidden AI Boom No One Is Talking About
Anduril’s $1 billion expansion and 5,500 jobs show how Southern California could become the factory floor of the AI economy.
Atlas Brief
Auction Sale: A 292,540 SF Office Tower Sold for $77/SF
222 W 6th St · San Pedro · 1990
77.6% vacant at $22.48M at auction.
Broker ActivitySold
A 1946 WeHo Office Sold at $813/SF
8752 Holloway Dr · West Hollywood · 1946
Why I Like this Office Building and Location
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East Hollywood $151/SF and 145K/door
4956 Romaine St · Los Angeles · 16 units, 1964
This is what 145K/Door Looks Like.
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Downtown Towers Collapsed. A Beverly Hills Office Just Hit $1,725/SF.
132 S Rodeo Dr · Beverly Hills · 1962
This may be the clearest example yet of LA’s two completely different office markets. A Bahrain-based institutional buyer just paid $51.5M for an office building on Rodeo Drive.
Broker ActivitySold
The Internet Bubble Broke Stocks. Cheap Money Broke Real Estate.
The S&P 500 ended 2009 below where it began in 2000 after the dot-com crash and the 2008 financial crisisI. Investors still made very little over the full decade. Now it may be the same cycle pattern for Real Estate
Atlas Brief
Erewhon Buys Its Santa Monica Store for $19.1 Million
2800 Wilshire Blvd · Santa Monica · 1994
The luxury grocer paid $1,528 per square foot. Nearly twice the Santa Monica retail average to own the building it was already renting.
Broker ActivitySold
What the Offering Memorandum Doesn’t Tell You
Maintenance is too low. Turnover costs more. Leasing takes longer. The upside may not be real. Here’s what I look at before I believe the numbers.
Atlas Brief
They Paid $103.2 Million in 2019. CIM Just Bought It for $81.3 Million.
7141-7155 Santa Monica Blvd · West Hollywood · 166 units, 2016
From August 2019 to July 2026, Domain WeHo’s sale price declined $21.9 million, or 21.2%. CIM and Hulic bought the 166-unit property using $46.5 million in financing.
Broker ActivitySold
Built for $45+ Million. Sold for $31.5 Million.
12035 Wilshire Blvd · Los Angeles · 81 units, 2019
"$389K/door for a 2019 West LA building on Wilshire and close to Bundy. Who is the Buyer?
Broker ActivitySold
The Hidden Advantage Los Angeles Real Estate Investors Have
I wanted to understand what Warren Buffett and Sam Zell meant when they talked about “moats.” The more I studied it, the more I began to think Los Angeles may have one of the biggest real estate moats in America.
Atlas Brief
AB 1482 Expires in 2030. Are Investors Paying Too Much Today?
Save this guide. Give it to your AI with a building’s address, year, unit count and rent roll. Then test which rent law applies, how fast rents can reach market and what happens to the value if California changes the rules.
Atlas Brief
Would Sam Zell Buy Los Angeles Commercial Real Estate Today?
I wanted to understand how one of the Greatest Real Estate Investors of all time actually made Investing Decisions and apply his thinking models to decide if this is a time to buy, sell or hold.
Atlas Brief
Elon Musk Started SpaceX Nearby. Now This Campus Sold for $34.3 Million
SATCO sold four industrial buildings totaling nearly 79,400 square feet to the local developer already reshaping El Segundo’s Smoky Hollow district.
Atlas Brief
Bought for $13 Million. Renovated. Sold for $5 Million.
950 S Broadway · Los Angeles · 1913
We hear “you can’t lose at this basis” all the time. This fully leased building was renovated, carried for eight years and still sold for $8 million less than its prior purchase price.
Broker ActivitySold
Sold at an Estimated $8 Mil below Replacement Cost. - Why I Like this Building
119 Los Robles Ave · Pasadena · 50 units, 2015
A 2015-built - 50-unit in Old Town Pasadena clears at $440K/door and $364/SF. - This was a great Acquisition for the Buyer.
Broker ActivitySold
I Mapped $4.3 Billion of Deals Around SpaceX - This is Why I Like The South Bay
Industrial $1.97B, Multifamily $734M, Retail at $579M and more.
Atlas Brief
The UC Regents Bought $49.8 Million of Westwood From the Family Behind UCLA Anderson
The Regents acquired 16 Westwood Village properties for $49.8 million from Anderson Holdings. The family real estate company behind John E. Anderson, whose name is on UCLA’s business school. The portfolio traded at approximately $274 per building square foot, but the buyer’s plans have not been announced.
Atlas Brief
Can Someone Explain This Deal?
8950 W Olympic Blvd · Beverly Hills · 1988
A Beverly Hills retail center sold for $20.1M, $34.1M just five months later, and then $25.75M less than three years after that. I can't figure out what happened.
Broker ActivitySold
CIM Sells to a National Townhome Builder
728 S Hudson Ave · Los Angeles
Woodside Homes acquired the site for $8M and plans to develop a townhome project originally entitled by CIM Group.
Broker ActivitySold
The Buyer Just Revealed How the $106 Million Was Allocated
8770 Washington Blvd · Culver City · 115 units, 2016
After publishing, the buyer shared that the purchase price was allocated as follows: Retail: $25,000,000. Multifamily: $81,000,000 (approximately $700,000 per unit)
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Equity Residential Sells Koreatown Apartment Complex for $50 Million Less Than It Paid
620 S Virgil Ave · Los Angeles · 398 units, 2017
Pacific Urban bought a 2017 built, for an estimated $323,000 per apartment at an 11.4 GRM—with a Target, amenities and parking. Why would anyone pay $200,000–$300,000 per door for a restricted ED1 project?
Broker ActivitySold
Who's the Buyer for ED1?
4186 S Western Ave · Vermont Square · 118 units, 2026
30,000 units got entitled. Fewer than 5,000 broke ground. Now they're all looking for a buyer
Broker ActivityFor Sale
Henry Manoucheri pay $269/SF for 104K SF - Why I Like It
4940 Paso Robles Ave · Encino · 52 units, 2014
52 units averaging 1,380 SF at $538K/door
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New York Developer Pays $153/SF for Koreatown Development Land
4110 W 3rd St · Koreatown
A Planned 190-205 unit LIHTC Development with a targeted 2028 groundbreaking date
Broker ActivitySold
36 Units for $5M - Why I Like It
1825 N Gramercy Pl · Los Angeles · 36 units, 1968
$140,278 per door. $161/SF. - This Is Why I Track Every Apartment Sale in Los Angeles.
Broker ActivitySold
This Is Why Building Apartments in Los Angeles Has Become a Terrible Business.
2121 Westwood Blvd · Los Angeles · 92 units, 2026
From Land Purchase to CoO: More Than 6 Years
Broker ActivityUnder Construction
This Is Why I Think Hollywood Is Bottoming
5535 Carlton Way · Los Angeles · 36 units, 1965
"Markets usually offer their best opportunities when pessimism is greatest." — Howard Marks Has Hollywood finally reached that point?
Broker ActivitySold
45 Unit Palms Closes at a 10.88 GRM- Why I like it
3717 Cardiff Ave · Los Angeles · 45 units, 1973
Been waiting for this trade to close. We finally have another real Palms comp: $291K/door, 5.61% cap, and 10.88 GRM.
Broker ActivitySold
A Palisades Ocean View Lot Just Traded for $188/SF- Why I Like It
729 Enchanted Way · Marquez Knolls · 1956
The Palisades Ocean View land closes at $2.1M, and the buyer can build a 4,584 SF Home.
Broker ActivitySold
West Hollywood 20-Unit Trades at Just $211K Per Door
1152 N Poinsettia Pl · West Hollywood · 20 units, 1960
Dominick Faraone Confirms 9.57 GRM on Current Rents
Broker ActivitySold
North Hollywood Land Just Traded at $89/SF
11022 Riverside Drive · North Hollywood · 1952
Yes, it was a church. Yes, it was an owner-user. It's still $89/SF for the land.
Broker ActivitySold
I Think I Found My Next Apartment Market.
313 S Reeves Dr · Beverly Hills · 10 units, 2015
I toured one building in Beverly Hills expecting to analyze a sale. I left thinking this might be where I want to own apartments next.
Broker ActivitySold
The Church of Scientology Just Paid $15.9M in Hollywood
1759 N Gower St · Los Angeles · 28 units, 2024
The nonprofit continues expanding its Hollywood real estate holdings with another apartment acquisition.
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ED1 Land Is Still Selling—This Deal Took 7 Months and Traded at $53K Per Planned Unit
1431 N Vista Street · WeHo Adjacent
A better way to value ED1 land: price per planned unit, not price per unlimited doors built.
Broker ActivitySold
The Palisades Rebuild Tracker
319 Via De La Paz · Huntington Palisades · 1941
Every burned lot that sells tells us a little more about where the Palisades rebuild is headed.
Broker ActivitySold
Hollywood Multifamily Comp: 100 Units | $167,500 Per Unit — Why I'm Saving This Comp
6500 Yucca St · Los Angeles · 100 units, 1928
Kitty Wallace and her team sell Another Hollywood apartment - 100 units, $167,500 per door, $177/SF, and an estimated 7.73 GRM.
Broker ActivitySold
A Pacific Palisades Property Listed Under $1 Million—and It Went Under Contract Immediately
16851 W Sunset Blvd · Marquez Knolls · 1951
Why I'm keeping this Comp - A 7,202/SF lot at just $138/SF. The speed of the buyer response tells me something interesting.
Broker ActivityFor Sale
Built in 2019. Financed for $15.3 Million. Foreclosed at $8.5 Million.
1775 Beloit Ave · Los Angeles · 48 units, 2019
The Regents of the University of California acquired this 48-bedroom Co-Living after its value fell $6.75 million below the construction loan.
Broker ActivitySold
29 Units. $290/SF. Built in 2013. A 6% Cap. Why I’m Keeping This Comp.
7203 Rubio Ave · Lake Balboa · 29 units, 2013
A Non RSO with large floor plans- but the AB 1482 clock is ticking.
Broker ActivitySold
Los Angeles Investors Keep Fighting Los Angeles. Keith Wasserman Is Buying Utah.
2790 N Segundo Dr · Lehi · 117 units, 2023
With California returns shrinking, Gelt is buying newly built Utah housing after rents fell and vacancy climbed above 10%. Is Wasserman early or does he see what California investors are missing?
Broker ActivitySold
The Burton Way Sale That Shows What an A+ Location Is Still Worth
8811 Burton Way · Los Angeles · 78 units, 1989
Tony Azzi closed one of Los Angeles’ most anticipated apartment sales that gave us a real comp for the value of a premier location.
Broker ActivitySold
Who Would Have Thought a DTLA Trophy Tower Would Trade for Just $107/SF?
333 S Grand Ave · Los Angeles · 1982
From a $682 million assessment to a $150 million sale, Brookfield's 54-story Downtown LA tower shows just how far office values have fallen.
Broker ActivitySold
I Think This Might Be the Greatest ED1 Trade of All Time.
11418 Missouri Ave · Los Angeles · 44 units, 2025
The City paid $16.7 million for one of the first completed ED1 projects in West Los Angeles. It may go down as the greatest ED1 trade of all time.
Broker ActivitySold
Hollywood Just Printed a 8.8 going-in GRM
2030 Holly Dr · Los Angeles · 18 units, 1962
An 18-unit Hollywood property closed at an 8.8 GRM and broker stated 7.34% cap, giving me another data point for older multifamily product in Hollywood.
Broker ActivitySold
Beverly Hills $345/SF- This is Why I like it
240 S Doheny Dr · Beverly Hills · 22 units, 1960
The buyer paid just $345 per square foot and $357,000 per unit with Comps trading closer to $450–$500 per square foot.
Broker ActivitySold
Westwood at $445/SF - Why I Like it
10599 Wilshire Blvd · Los Angeles · 97 units, 2007
This 2007-built apartment in one of Los Angeles' best rental markets trades below replacement cost
Broker ActivitySold
Why I Think LA Warehouses Will Be Worth Much More in 10 Years
11640 Hart St · North Hollywood · 1947
America is rebuilding its manufacturing base, Los Angeles isn't making more industrial land, and owner-users continue to pay a premium for it. This North Hollywood warehouse sale shows why I believe industrial remains one of the best long-term investments in Southern California.
Broker ActivitySold
Why I Like This 1990 Valley Glen Apartment Deal
6034 Fulton Ave · Van Nuys · 12 units, 1990
Everyone wants newer apartment buildings in Los Angeles. This sale explains why I like it.
Broker ActivitySold
Has Downtown Los Angeles Lost Half Its Value?
735 S Figueroa St · Los Angeles · 1986
Could thousands of owners be paying property taxes based on values that no longer exist?
Broker ActivitySold
At $196/SF, Why Would You Ever Build an ED1 Project?
4573 Willis Ave · Sherman Oaks · 22 units, 1964
Existing apartments at $196/SF. A 6.11% cap on Day One. A path to much stronger cash flow over time. Convince me why building ED1 is a good investment.
Broker ActivitySold
I Reviewed More Than 250 Pacific Palisades Rebuild Properties. Here's What I Learned.
After reviewing more than 250 active listings, pending transactions, and recent land sales, clear pricing trends are beginning to emerge. Here's what every builder, investor, property owner, broker, and lender should know.
Broker ActivityOff Market
Pacific Palisades: A $6.5M Sale Adds Another Key Market Comp
16705 Charmel Ln · Marquez Knolls · 1 units, 1966
A renovated Marquez Knolls home sold for $6.5 million ($1,857/SF), giving owners, builders, and buyers another comp for what Pacific Palisades homes are worth today.
Broker ActivitySold
What Does $112,500 Per Unit Look Like in Los Angeles?
10600 S Inglewood Ave · Inglewood · 54 units, 1957
This 54-unit Lennox apartment community traded for $6.08 million, or $112,500 per unit, at an 8.99 GRM—another useful comp for investors tracking.
Broker ActivitySold
What Does It Really Cost to Rebuild This Palisades Home?
17053 Livorno Dr · Marquez Knolls · 1950
The lot just sold for $1.44 million. I estimate what it could cost to go from vacant land to a completed home and what every owner should know before rebuilding.
Broker ActivitySold
Another Ocean-View Burn Lot Changes Hands for Over $4 Million.
1373 Monument St · The Alphabet Streets · 1952
The 15,064-square-foot lot traded for $4.226M - $277/SF, reinforcing strong demand for ocean views.
Broker ActivitySold
$147/SF for the Bank of America Tower
333 S Hope St · SEC of 3rd & Flower · 1974
Capital Group buys its own Downtown LA office tower out of a court-appointed sale for $210M, $147.71/SF
Broker ActivitySold
LADWP Just Bought a Trophy Tower at $129/SF
865 S Figueroa St · NWC of 9th & Figueroa Streets · 1989
When Nobody Will Buy Office, Call the Government
Broker ActivitySold
Every Apartment Owner Should Know This Number: $238/SF
12325 Chandler Blvd · Valley Village · 33 units, 1970
Rick Raymundo sold this 33-unit Valley Village apartment building at a 10.82 GRM.
Broker ActivitySold
Hollywood Land Bought by an EV Infrastructure Developer
1000 Seward St · Los Angeles · 1937
Terawatt Infrastructure paid $10.025M for Hollywood land.
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Land Brokers: Here's a Buyer That Just Paid $5.28M for a Silver Lake Development Site
825 Hyperion Ave · Los Angeles
Samuelian Group, a LIHTC developer, just paid $5.28M for this Silver Lake development site.
Broker ActivitySold
Taylor Avakian Finds a Buyer at $112K/door
1101 W 45th St · Historic South Central · 20 units, 1925
South Central closes at $112,500/door and a 6.79% current CAP.
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