SoldBroker Activity · Entry № 96

East Hollywood $151/SF and 145K/door

This is what 145K/Door Looks Like.

PublishedAugust 14, 2026
StatusSold · Just Closed
DatelineThe Tape · East Hollywood, Los Angeles
4956 Romaine St hero photo
FIG. 01, 4956 Romaine St, East Hollywood, Los Angeles. Image via Google Street View.
Four takeawaysFour things an operator takes away from 4956 Romaine St
  1. Closed at $2.325M ($145K/door, $151/SF, 10.5 GRM at current rents).  Started asking at about 2.5M
  2. Rents look low at an average of $1,153/month across 16 one-bedroom units.  Market on these with the building cleaned up and renovated units is $1800
  3. Built 1964. LARSO. Soft-story retrofit status is not in the record.
  4. 10.5 GRMThe buyer landed the deal for upside. At $145K/door and a 10.5 GRM.  They need to get these units vacated and rent this build at market rents which gives them upside if they can achieve it.
Deal Stats · 4956 Romaine St
Sale Price
$2,325,000
closed Aug 7 2026
List Price
$2,495,000
initial ask
Bid-Ask Delta
-$170,000
6.8% below ask
Units
16
all 1-bed
Price / Unit
$145,313
per door
Price / SF
$150.92/SF
15,406 gross SF
GRM
10.5 GRM
at close, current rents
Implied Avg Rent
$1,153/mo
per unit, in-place
Year Built
1964
RSO applies
Lot SF
9,743 SF
LARD1.5 zoning
Parking
12 covered
4 units uncovered or none
Submarket Median
$306,770/door
East Hollywood, CoStar

The Location

Romaine Street sits in the interior of East Hollywood, the ZIP 90029 pocket that runs east of the 101 and north of Santa Monica Boulevard. The median household income of $56,640 means rent growth is hard here although this specific building has a lot of upside. 

The Setup

 Total building is 15,406 SF on a 9,743 SF lot. 

Parking is 12 covered stalls.

 4 units carry no parking.

The Math the Broker Was Pitching

The broker listed at $2.495M. CoStar confirms the 10.5 GRM is computed at close on current rents. Backing out the implied gross: $2,325,000 divided by 10.5 equals $221,429 in annual gross rent, or $1,153/month per unit. That is the rent roll this buyer purchased.

ScenarioAvg Rent / MoAnnual GrossGRM at $2.325M
In-place (at close)$1,153$221,42910.5
Submarket market rent (CoStar)$1,856$356,3526.5
Broader market rent (CoStar)$2,366$454,2725.1

LOTS OF UPSIDE

What an Operator Sees

Four units have no covered parking. The record shows 12 for 16 units.    
The owner has an opportunity to turn this into a cash flowing building.  

I talked to the broker when this came out and offered around a 9 GRM because it had upside rent.  Glad to see it got sold.  

I'm researching the market to make better investment strategies. I'm sharing what I find along the way with other investors to have discussions, debates and help make better decisions.  


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Property and transaction data: CoStar Research.

Brokers
Listing Broker
George Morales
Compass
Written from the field

David Safai, operator, developer, GC.

Atlas Home Builders, Inc. is a Los Angeles owner-operator and general contractor. If you are a broker with a listing you want an honest read on, send the OM and the T-12 to David@AtlasBrief.La.