Alo is the brand in the leggings.
In late 2025 it bought two office buildings in Beverly Hills.
$90 million. Then $82 million.
$172 million. On Wilshire.
Not a store. Not a gym. Offices.
8942 Wilshire. The La Peer Building.
$90 million. November 2025. 82,886 feet. About $1,086 a foot.
Seller: Breevast. They paid $107.5 million in 2019. Alo paid less.
Empty since 2022, when Paradigm left.
Alo says this is the new headquarters.
They lease now at 9380 Wilshire. About 57,000 feet. The Alo Gym is there. The studio is there.
They are moving the company down the street. And they are buying, not renting.
9737-9777 Wilshire. Beverly Hills Gateway.
$82 million. December 2025. 131,009 feet. About $626 a foot.
Seller: 3D Investments.
Fashion Nova bought its own Beverly Hills offices too. $118 million.
When Alo owns the HQ, it is betting on itself for a long time.
The first buy looks expensive. More than $1,000 a foot.
The second buy is cheaper. $626 a foot. Bigger building.
Together it is $172 million and more than 210,000 feet.
That is a lot of office for a clothes company.
Two buildings. Same street. Same brand. Same two months.
Beverly Hills is the name they wanted on the door.
Alo is the name that will get people to click.
Here is my operator takeaway.
Beverly Hills office is not waiting for the traditional office market to recover.
The buyers showing up are powerful brands with cash, long time horizons and a reason to control their real estate.
Alo bought more than 210,000 square feet.
Fashion Nova spent another $118 million on its own Beverly Hills headquarters.
These companies are not buying because office leasing suddenly became easy. They are buying because Beverly Hills gives them something a typical office building cannot: Identity.
And look at the pricing spread.
Alo paid approximately $1,086 per square foot for one building and $626 per square foot for the other.
That tells me Beverly Hills is not one market.
The right address, building and branding opportunity can create an enormous premium.
The broader office market may still be struggling, but the best parts of Beverly Hills are attracting serious capital from serious owner-users.
Powerful brands are not abandoning the office.
They are buying the address they want on the door.
And right now, Beverly Hills is on fire.
I research these transactions to sharpen my own investment strategy and share what I find so Los Angeles owners, brokers and investors can debate the market with better information.
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