Atlas Brief · A Journal of Record · Los Angeles

Atlas Brief

Real Estate · Development · Construction · Policy · Est. MCMXCVI
54 live
Sorted: Newest
§ I, The Front Page

Issue 001. April 2026.

54 dispatches
SoldBroker Activity · Entry № 77

A Palisades Ocean View Lot Just Traded for $188/SF- Why I Like It

The Palisades Ocean View land closes at $2.1M, and the buyer can build a 4,584 SF Home.

July 8, 20261956 · Marquez Knolls
Also in this issue
Sold · Broker Activity

2015-Built -Why I Like it

At $450 Per Square Foot, I'd Rather Buy This Than Build It.

Sold · Broker Activity

45 Unit Palms Closes at a 10.88 GRM- Why I like it

Been waiting for this trade to close. We finally have another real Palms comp: $291K/door, 5.61% cap, and 10.88 GRM.

Sold · Broker Activity

This Is Why I Think Hollywood Is Bottoming

"Markets usually offer their best opportunities when pessimism is greatest." — Howard Marks Has Hollywood finally reached that point?

Sold · Broker Activity

Why I Think LA Warehouses Will Be Worth Much More in 10 Years

America is rebuilding its manufacturing base, Los Angeles isn't making more industrial land, and owner-users continue to pay a premium for it. This North Hollywood warehouse sale shows why I believe industrial remains one of the best long-term investments in Southern California.

Sold · Broker Activity

The Buyer Just Revealed How the $106 Million Was Allocated

After publishing, the buyer shared that the purchase price was allocated as follows: Retail: $25,000,000.  Multifamily: $81,000,000 (approximately $700,000 per unit) 

Sold · Broker Activity

Why I Like This 1990 Valley Glen Apartment Deal

Everyone wants newer apartment buildings in Los Angeles. This sale explains why I like it. 

Sold · Broker Activity

Has Downtown Los Angeles Lost Half Its Value?

Could thousands of owners be paying property taxes based on values that no longer exist? 

Sold · Broker Activity

$2.45M and $353/SF — Melrose: Why I Like It

An investor's path to an 8–10% cap rate.

Sold · Broker Activity

At $196/SF, Why Would You Ever Build an ED1 Project?

Existing apartments at $196/SF. A 6.11% cap on Day One. A path to much stronger cash flow over time. Convince me why building ED1 is a good investment.

Off Market · Broker Activity

I Reviewed More Than 250 Pacific Palisades Rebuild Properties. Here's What I Learned.

After reviewing more than 250 active listings, pending transactions, and recent land sales, clear pricing trends are beginning to emerge. Here's what every builder, investor, property owner, broker, and lender should know.

Under Construction · Broker Activity

This Is Why Building Apartments in Los Angeles Has Become a Terrible Business.

From Land Purchase to CoO: More Than 6 Years

For Sale · Broker Activity

What Will This Pico-Robertson Trade For?

16 large two-bedroom units offered at 10.5 GRM. I'm watching this one closely to see where it actually trades.

Sold · Broker Activity

Pacific Palisades: A $6.5M Sale Adds Another Key Market Comp

A renovated Marquez Knolls home sold for $6.5 million ($1,857/SF), giving owners, builders, and buyers another comp for what Pacific Palisades homes are worth today.

Sold · Broker Activity

What Does $112,500 Per Unit Look Like in Los Angeles?

This 54-unit Lennox apartment community traded for $6.08 million, or $112,500 per unit, at an 8.99 GRM—another useful comp for investors tracking.

Sold · Broker Activity

Tony Azzi Lands Another Big One

An 82-unit, non-RSO apartment building traded for $27.7 million

Sold · Broker Activity

Hollywood Just Printed a 8.8 going-in GRM

An 18-unit Hollywood property closed at an 8.8 GRM and broker stated 7.34% cap, giving me another data point for older multifamily product in Hollywood.

Sold · Broker Activity

I Think This Might Be the Greatest ED1 Trade of All Time.

The City paid $16.7 million for one of the first completed ED1 projects in West Los Angeles. It may go down as the greatest ED1 trade of all time.

Sold · Broker Activity

What Does It Really Cost to Rebuild This Palisades Home?

The lot just sold for $1.44 million. I estimate what it could cost to go from vacant land to a completed home and what every owner should know before rebuilding.

Sold · Broker Activity

Who Would Have Thought a DTLA Trophy Tower Would Trade for Just $107/SF?

From a $682 million assessment to a $150 million sale, Brookfield's 54-story Downtown LA tower shows just how far office values have fallen.

Sold · Broker Activity

Another Ocean-View Burn Lot Changes Hands for Over $4 Million.

The 15,064-square-foot lot traded for $4.226M - $277/SF, reinforcing strong demand for ocean views.

Sold · Broker Activity

North Hollywood Land Just Traded at $89/SF

Yes, it was a church. Yes, it was an owner-user. It's still $89/SF for the land.

Sold · Broker Activity

36 Units for $5M - Why I Like It

This Is Why I Track Every Apartment Sale in Los Angeles.

Sold · Broker Activity

Westwood at $445/SF Is a Steal

This 2007-built apartment in one of Los Angeles' best rental markets trades below replacement cost

For Sale · Broker Activity

Who's the Buyer for ED1?

30,000 units got entitled. Fewer than 5,000 broke ground. Now they're all looking for a buyer

Sold · Broker Activity

I Think I Found My Next Apartment Market.

I toured one building in Beverly Hills expecting to analyze a sale. I left thinking this might be where I want to own apartments next.

Sold · Broker Activity

The Church of Scientology Just Paid $15.9M in Hollywood

The nonprofit continues expanding its Hollywood real estate holdings with another apartment acquisition.

Sold · Broker Activity

The Palisades Rebuild Tracker

Every burned lot that sells tells us a little more about where the Palisades rebuild is headed.

Sold · Broker Activity

$147/SF for the Bank of America Tower

Capital Group buys its own Downtown LA office tower out of a court-appointed sale for $210M, $147.71/SF

Sold · Broker Activity

Build It for $45+ Million. Sell It for $31.5 Million.

"$389K/door for a 2019 West LA building. Can someone bring me a deal like this?"

Sold · Broker Activity

Can Someone Explain This Deal?

A Beverly Hills retail center sold for $20.1M, $34.1M just five months later, and then $25.75M less than three years after that.  I can't figure out what happened.

Sold · Broker Activity

LADWP Just Bought a Trophy Tower at $129/SF

When Nobody Will Buy Office, Call the Government

Sold · Broker Activity

Every Apartment Owner Should Know This Number: $238/SF

Rick Raymundo sold this 33-unit Valley Village apartment building at a 10.82 GRM.

Sold · Broker Activity

The Burton Way Comp Everyone Was Waiting For

Tony Azzi closed one of the city's most anticipated apartment sales after a highly leveraged owner was forced to exit.

Sold · Broker Activity

This Is Why You Track Every Deal - Beverly Hills $345/SF

22 Units. $357K/door. $345/SF.

Sold · Broker Activity

CIM Sells to a National Townhome Builder

Woodside Homes acquired the site for $8M and plans to develop a townhome project originally entitled by CIM Group.

Sold · Broker Activity

Hollywood Land Bought by an EV Infrastructure Developer

Terawatt Infrastructure paid $10.025M for Hollywood land.

Sold · Broker Activity

New York Developer Pays $153/SF for Koreatown Development Land

A Planned 190-205 unit LIHTC Development with a targeted 2028 groundbreaking date

Sold · Broker Activity

Land Brokers: Here's a Buyer That Just Paid $5.28M for a Silver Lake Development Site

Samuelian Group, a LIHTC developer, just paid $5.28M for this Silver Lake development site.

Sold · Broker Activity

West Hollywood 20-Unit Trades at Just $211K Per Door

Dominick Faraone Confirms 9.57 GRM on Current Rents

Sold · Broker Activity

ED1 Trades at $53k Per Planned Door

Filip Nuculete found a buyer for an ED1 site (Weho Adjacent)

Sold · Broker Activity

Another Tony Azzi Deal Hits the Tape

An 11-unit RSO building in Cheviot Hills sells at $182K/door and a 6.7% cap

Sold · Broker Activity

Henry Manoucheri picks up 104K SF at $269/SF

52 units averaging 1,380 SF at $538K/door

For Sale · Broker Activity

Another 1987 Building Hits The Market

10 units. Broker says 6.46% cap. Let's dive in.

Sold · Broker Activity

$329/SF Vernon Cold Storage

Golden West Food Group sells its Vernon plant in a sale-leaseback, books a strong number.

Sold · Broker Activity

1988 $255K/door

A 1988-built, 9-unit in East Hollywood

Sold · Broker Activity

Taylor Avakian Finds a Buyer at $112K/door

South Central closes at $112,500/door and a 6.79% current CAP.

Sold · Broker Activity

1989 Pico-Robertson

A 1989 all-2-bed building in Pico-Robertson sells at $389K/door, average unit size 1,350 SF

Sold · Broker Activity

Brentwood is Always in Demand

A 1970-built, 10-unit in Brentwood clears at $4.175M, $425K/door, and a 5.04% cap.

Sold · Broker Activity

Why I'm Starting to Look Beyond Apartments

1930 Boyle Heights industrial corridor trades at $241/SF to an owner-user

Sold · Broker Activity

Investors Pay Up for Post 1979 Buildings

Post-1979 construction means statewide rent control, not LA RSO

Sold · Broker Activity

Another Westside Sale from Taksa

Twelve RSO units in Westwood clear at $441K/door.  $324/SF.

For Sale · Broker Activity

29 Units. $192K/Door. West LA

Taksa has a huge price reduction

Sold · Broker Activity

Pico-Robertson $304K/door

1963 Built with rents below market.

§ III, The Archive

Every dispatch, newest first.

54 entries · Issue 001
54
Sold
Broker Activity

A Palisades Ocean View Lot Just Traded for $188/SF- Why I Like It

The Palisades Ocean View land closes at $2.1M, and the buyer can build a 4,584 SF Home.

July 8, 2026
53
Sold
Broker Activity

2015-Built -Why I Like it

At $450 Per Square Foot, I'd Rather Buy This Than Build It.

July 8, 2026
52
Sold
Broker Activity

45 Unit Palms Closes at a 10.88 GRM- Why I like it

Been waiting for this trade to close. We finally have another real Palms comp: $291K/door, 5.61% cap, and 10.88 GRM.

July 7, 2026
51
Sold
Broker Activity

This Is Why I Think Hollywood Is Bottoming

"Markets usually offer their best opportunities when pessimism is greatest." — Howard Marks Has Hollywood finally reached that point?

July 7, 2026
50
Sold
Broker Activity

Why I Think LA Warehouses Will Be Worth Much More in 10 Years

America is rebuilding its manufacturing base, Los Angeles isn't making more industrial land, and owner-users continue to pay a premium for it. This North Hollywood warehouse sale shows why I believe industrial remains one of the best long-term investments in Southern California.

July 6, 2026
49
Sold
Broker Activity

The Buyer Just Revealed How the $106 Million Was Allocated

After publishing, the buyer shared that the purchase price was allocated as follows: Retail: $25,000,000.  Multifamily: $81,000,000 (approximately $700,000 per unit) 

July 6, 2026
48
Sold
Broker Activity

Why I Like This 1990 Valley Glen Apartment Deal

Everyone wants newer apartment buildings in Los Angeles. This sale explains why I like it. 

July 6, 2026
47
Sold
Broker Activity

Has Downtown Los Angeles Lost Half Its Value?

Could thousands of owners be paying property taxes based on values that no longer exist? 

July 5, 2026
46
Sold
Broker Activity

$2.45M and $353/SF — Melrose: Why I Like It

An investor's path to an 8–10% cap rate.

July 5, 2026
45
Sold
Broker Activity

At $196/SF, Why Would You Ever Build an ED1 Project?

Existing apartments at $196/SF. A 6.11% cap on Day One. A path to much stronger cash flow over time. Convince me why building ED1 is a good investment.

July 5, 2026
44
Off Market
Broker Activity

I Reviewed More Than 250 Pacific Palisades Rebuild Properties. Here's What I Learned.

After reviewing more than 250 active listings, pending transactions, and recent land sales, clear pricing trends are beginning to emerge. Here's what every builder, investor, property owner, broker, and lender should know.

July 4, 2026
43
Under Construction
Broker Activity

This Is Why Building Apartments in Los Angeles Has Become a Terrible Business.

From Land Purchase to CoO: More Than 6 Years

July 4, 2026
42
For Sale
Broker Activity

What Will This Pico-Robertson Trade For?

16 large two-bedroom units offered at 10.5 GRM. I'm watching this one closely to see where it actually trades.

July 4, 2026
41
Sold
Broker Activity

Pacific Palisades: A $6.5M Sale Adds Another Key Market Comp

A renovated Marquez Knolls home sold for $6.5 million ($1,857/SF), giving owners, builders, and buyers another comp for what Pacific Palisades homes are worth today.

July 3, 2026
40
Sold
Broker Activity

What Does $112,500 Per Unit Look Like in Los Angeles?

This 54-unit Lennox apartment community traded for $6.08 million, or $112,500 per unit, at an 8.99 GRM—another useful comp for investors tracking.

July 3, 2026
39
Sold
Broker Activity

Tony Azzi Lands Another Big One

An 82-unit, non-RSO apartment building traded for $27.7 million

July 3, 2026
38
Sold
Broker Activity

Hollywood Just Printed a 8.8 going-in GRM

An 18-unit Hollywood property closed at an 8.8 GRM and broker stated 7.34% cap, giving me another data point for older multifamily product in Hollywood.

July 3, 2026
37
Sold
Broker Activity

I Think This Might Be the Greatest ED1 Trade of All Time.

The City paid $16.7 million for one of the first completed ED1 projects in West Los Angeles. It may go down as the greatest ED1 trade of all time.

July 2, 2026
36
Sold
Broker Activity

What Does It Really Cost to Rebuild This Palisades Home?

The lot just sold for $1.44 million. I estimate what it could cost to go from vacant land to a completed home and what every owner should know before rebuilding.

July 2, 2026
35
Sold
Broker Activity

Who Would Have Thought a DTLA Trophy Tower Would Trade for Just $107/SF?

From a $682 million assessment to a $150 million sale, Brookfield's 54-story Downtown LA tower shows just how far office values have fallen.

July 2, 2026
34
Sold
Broker Activity

Another Ocean-View Burn Lot Changes Hands for Over $4 Million.

The 15,064-square-foot lot traded for $4.226M - $277/SF, reinforcing strong demand for ocean views.

July 1, 2026
33
Sold
Broker Activity

North Hollywood Land Just Traded at $89/SF

Yes, it was a church. Yes, it was an owner-user. It's still $89/SF for the land.

July 1, 2026
32
Sold
Broker Activity

36 Units for $5M - Why I Like It

This Is Why I Track Every Apartment Sale in Los Angeles.

July 1, 2026
31
Sold
Broker Activity

Westwood at $445/SF Is a Steal

This 2007-built apartment in one of Los Angeles' best rental markets trades below replacement cost

July 1, 2026
30
For Sale
Broker Activity

Who's the Buyer for ED1?

30,000 units got entitled. Fewer than 5,000 broke ground. Now they're all looking for a buyer

June 30, 2026
29
Sold
Broker Activity

I Think I Found My Next Apartment Market.

I toured one building in Beverly Hills expecting to analyze a sale. I left thinking this might be where I want to own apartments next.

June 30, 2026
28
Sold
Broker Activity

The Church of Scientology Just Paid $15.9M in Hollywood

The nonprofit continues expanding its Hollywood real estate holdings with another apartment acquisition.

June 30, 2026
27
Sold
Broker Activity

The Palisades Rebuild Tracker

Every burned lot that sells tells us a little more about where the Palisades rebuild is headed.

June 30, 2026
26
Sold
Broker Activity

$147/SF for the Bank of America Tower

Capital Group buys its own Downtown LA office tower out of a court-appointed sale for $210M, $147.71/SF

June 29, 2026
25
Sold
Broker Activity

Build It for $45+ Million. Sell It for $31.5 Million.

"$389K/door for a 2019 West LA building. Can someone bring me a deal like this?"

June 29, 2026
24
Sold
Broker Activity

Can Someone Explain This Deal?

A Beverly Hills retail center sold for $20.1M, $34.1M just five months later, and then $25.75M less than three years after that.  I can't figure out what happened.

June 29, 2026
23
Sold
Broker Activity

LADWP Just Bought a Trophy Tower at $129/SF

When Nobody Will Buy Office, Call the Government

June 29, 2026
22
Sold
Broker Activity

Every Apartment Owner Should Know This Number: $238/SF

Rick Raymundo sold this 33-unit Valley Village apartment building at a 10.82 GRM.

June 28, 2026
21
Sold
Broker Activity

The Burton Way Comp Everyone Was Waiting For

Tony Azzi closed one of the city's most anticipated apartment sales after a highly leveraged owner was forced to exit.

June 28, 2026
20
Sold
Broker Activity

This Is Why You Track Every Deal - Beverly Hills $345/SF

22 Units. $357K/door. $345/SF.

June 28, 2026
19
Sold
Broker Activity

CIM Sells to a National Townhome Builder

Woodside Homes acquired the site for $8M and plans to develop a townhome project originally entitled by CIM Group.

June 27, 2026
18
Sold
Broker Activity

Hollywood Land Bought by an EV Infrastructure Developer

Terawatt Infrastructure paid $10.025M for Hollywood land.

June 27, 2026
17
Sold
Broker Activity

New York Developer Pays $153/SF for Koreatown Development Land

A Planned 190-205 unit LIHTC Development with a targeted 2028 groundbreaking date

June 27, 2026
16
Sold
Broker Activity

Land Brokers: Here's a Buyer That Just Paid $5.28M for a Silver Lake Development Site

Samuelian Group, a LIHTC developer, just paid $5.28M for this Silver Lake development site.

June 27, 2026
15
Sold
Broker Activity

West Hollywood 20-Unit Trades at Just $211K Per Door

Dominick Faraone Confirms 9.57 GRM on Current Rents

June 27, 2026
14
Sold
Broker Activity

ED1 Trades at $53k Per Planned Door

Filip Nuculete found a buyer for an ED1 site (Weho Adjacent)

June 27, 2026
13
Sold
Broker Activity

Another Tony Azzi Deal Hits the Tape

An 11-unit RSO building in Cheviot Hills sells at $182K/door and a 6.7% cap

June 25, 2026
12
Sold
Broker Activity

Henry Manoucheri picks up 104K SF at $269/SF

52 units averaging 1,380 SF at $538K/door

June 24, 2026
11
For Sale
Broker Activity

Another 1987 Building Hits The Market

10 units. Broker says 6.46% cap. Let's dive in.

June 23, 2026
10
Sold
Broker Activity

$329/SF Vernon Cold Storage

Golden West Food Group sells its Vernon plant in a sale-leaseback, books a strong number.

June 23, 2026
09
Sold
Broker Activity

1988 $255K/door

A 1988-built, 9-unit in East Hollywood

June 23, 2026
08
Sold
Broker Activity

Taylor Avakian Finds a Buyer at $112K/door

South Central closes at $112,500/door and a 6.79% current CAP.

June 23, 2026
07
Sold
Broker Activity

1989 Pico-Robertson

A 1989 all-2-bed building in Pico-Robertson sells at $389K/door, average unit size 1,350 SF

June 23, 2026
06
Sold
Broker Activity

Brentwood is Always in Demand

A 1970-built, 10-unit in Brentwood clears at $4.175M, $425K/door, and a 5.04% cap.

June 23, 2026
05
Sold
Broker Activity

Why I'm Starting to Look Beyond Apartments

1930 Boyle Heights industrial corridor trades at $241/SF to an owner-user

June 21, 2026
04
Sold
Broker Activity

Investors Pay Up for Post 1979 Buildings

Post-1979 construction means statewide rent control, not LA RSO

June 21, 2026
03
Sold
Broker Activity

Another Westside Sale from Taksa

Twelve RSO units in Westwood clear at $441K/door.  $324/SF.

June 18, 2026
02
For Sale
Broker Activity

29 Units. $192K/Door. West LA

Taksa has a huge price reduction

June 18, 2026
01
Sold
Broker Activity

Pico-Robertson $304K/door

1963 Built with rents below market.

June 17, 2026