SoldBroker Activity · Entry № 63

What Does It Really Cost to Rebuild This Palisades Home?

The lot just sold for $1.44 million. I estimate what it could cost to go from vacant land to a completed home and what every owner should know before rebuilding.

PublishedJuly 2, 2026
StatusSold · Just Closed
DatelineThe Tape · Marquez Knolls, Pacific Palisades
17053 Livorno Dr hero photo
FIG. 01, 17053 Livorno Dr, Pacific Palisades, CA 90272. Listing photo via Berkshire Hathaway HomeServices California Properties.
Four takeawaysFour things an operator sees at 17053 Livorno Dr
  1. The Land Purchase Is Only About Half the Story.  The lot sold for $1.44 million, but that's only the first check. By the time an owner designs, permits, builds, finances and completes a new home, the total investment could approach $3 million under a conservative rebuild scenario.
  2. A Typical Rebuild Could Be Around 3,150 SF.  For this exercise, I assume approximately 2,750 SF of base buildable area plus an estimated 400 SF of additional allowable area. Actual square footage will depend on final plans, zoning, setbacks and City approvals.
  3. The Real Construction Cost Is Closer to $475/SF. While I estimate hard construction at $300/SF, architecture, engineering, permits, financing, insurance and project management push the effective construction cost to roughly $475/SF before the cost of the land.  
  4. The Market is still Discovering New Home Values.  There are not yet enough completed post-fire rebuild sales to establish reliable pricing. For this analysis, I modeled finished home values at $1,200, $1,300 and $1,500 per SF using existing Pacific Palisades home sales as a guide. I'll be tracking every completed rebuild sale and updating these assumptions as more market data becomes available.
Deal Stats · 17053 Livorno Dr
Sale Price
$1.44M
closed Jul 1, 2026
List Price
$1.495M
initial ask
Bid-Ask Delta
-$55K
3.7% under ask
Price / SF (Bldg)
$236/SF
based on 2,858 SF prior bldg
Lot SF
6,094 SF
0.14 acres
Zoning
LAR1
single-family residential
Year Built
1950
structure demolished
2011 Sale Price
$1.845M
prior peak basis
Peak-to-Now Delta
-22%
vs. Apr 2011 trade
ULA Status
Below Threshold
no ULA tax triggered

The Location

Marquez Knolls sits in the interior of Pacific Palisades, north of Sunset and east of the canyon corridors that burned hardest in early.  Livorno Drive is a quiet cul-de-sac in Lower Marquez Knolls, a pocket that attracts families and design-build buyers who want Palisades schools and coastal proximity without paying the beach-block premium. 

What an Operator Sees

The $1.44 million purchase price is only the first check.

For this analysis, I assumed a 3,150 SF rebuild with an all-in hard construction cost of $300/SF. Once architecture, engineering, permits, financing, project management, insurance and contingency are included, the effective construction cost increases to roughly $475/SF, or about $1.5 million before the cost of the land.

That puts the estimated total investment at approximately $2.94 million.

Because there are not yet enough completed post-fire rebuild sales, I modeled three potential exit values based on today's existing home market:

  • $1,200/SF:$3.78 million
  • $1,300/SF:$4.10 million
  • $1,500/SF:$4.73 million

These aren't predictions—they're planning assumptions. I'll continue tracking every completed rebuild sale in Pacific Palisades and update these benchmarks as the market develops.

I track every commercial real estate sale in Los Angeles so you don't have to. If you found this useful, share it with another investor.

Send OMs and off-market opportunities to: David@AtlasBrief.LA

Brokers
Listing Broker
Lauren Ravitz
Berkshire Hathaway HomeServices California Properties
Buyer Broker
Christine Cassidy
Tosti Incorporated
  • DRE# 02008113
Written from the field

David Safai, operator, developer, GC.

Atlas Home Builders, Inc. is a Los Angeles owner-operator and general contractor. If you are a broker with a listing you want an honest read on, send the OM and the T-12 to David@AtlasBrief.La.

Comments