SoldBroker Activity · Entry № 52

Hollywood Just Printed a 8.8 going-in GRM

An 18-unit Hollywood property closed at an 8.8 GRM and broker stated 7.34% cap, giving me another data point for older multifamily product in Hollywood.

PublishedJune 28, 2026
StatusSold · Just Closed
DatelineThe Tape · Hollywood Hills, Los Angeles
2030 Holly Dr hero photo
FIG. 01, 2030 Holly Dr, Hollywood Hills, Los Angeles. Listing photo via Marcus & Millichap.
Four takeawaysFour things an operator needs to know about 2030 Holly Dr.
  1. Investors are now accepting sub-9 GRMs again.  This 18-unit traded at an 8.8 going-in GRM and a 7.34% cap rate. Just a few years ago those numbers would have been difficult to find in Hollywood. I'm watching closely to see if 8–9 GRMs become the new range for older apartment buildings.
  2. Two-bedroom unit mixes continue to attract buyers.   17 two-bedroom units (94%) 1 one-bedroom Average size: 797 SF
  3. Parking still matters.  With 20 parking spaces for 18 units, this property avoids one of the biggest leasing challenges I continue to see across Los Angeles. Parking remains a meaningful competitive advantage for older multifamily assets.
  4. Track the buyers, not just the buildings. The buyer continues expanding a Los Angeles apartment portfolio. I spend as much time tracking who is buying as what is selling.
Deal Stats · 2030 Holly Dr
Sale Price
$4,104,000
closed May 22, 2026
Original Ask
Part of a 3 Parcel portfolio
3-parcel portfolio, Feb 2026
Units
18
1 × 1BD · 17 × 2BD
Price / Unit
$228,000
per door
Price / SF
$274/SF
14,977 gross SF
CAP (Current)
7.34%
at close, verified
GRM (Current)
8.8 GRM
at close
NOI (Current)
$301,534
in-place, reported
Year Built
1962
LARSO applies
Lot SF
15,241 SF
LARD2 zoning
Parking
20 spaces
1.1 per unit
Bid-Ask Delta
$5,396,000
vs. portfolio ask

What an Operator Sees

This isn't the prettiest building in Hollywood, and that's exactly why I found the sale interesting. Despite its average appearance, it still traded at an 8.8 going-in GRM and a 7.34% cap rate—another sign buyers are willing to pay for stable cash flow in well-located Los Angeles apartments. Buildings like this also tend to have lower resident turnover than newer luxury product, creating more predictable operations and fewer costly unit turns. I'm watching to see whether more older apartment buildings begin trading in this range, because that's how new market pricing gets established.

Building something bigger.

I track every multifamily sale in Los Angeles so you don't have to.
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OMs: David@AtlasBrief.LA

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Brokers
Listing Broker
Janette Monfared
Marcus & Millichap
Buyer Broker
Jeff Louks
Executive Managing Director Investments
Marcus & Millichap
Written from the field

David Safai, operator, developer, GC.

Atlas Home Builders, Inc. is a Los Angeles owner-operator and general contractor. If you are a broker with a listing you want an honest read on, send the OM and the T-12 to David@AtlasBrief.La.

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