The Palisades Rebuild Tracker
Every burned lot that sells tells us a little more about where the Palisades rebuild is headed.
At a glance
closed June 22, 2026
initial ask
2.9% below ask
based on prior 3,407 SF
0.1723 acres
single family residential
plans in permitting
Huntington Palisades
What matters
- Premium Lots Are Starting to Establish Their Own Market. At $430 per land SF, this wasn't an average interior lot. Ocean-view and bluff-adjacent sites are already commanding premiums, and I'm curious to see how much that gap widens over the next year.
- I Think Construction Costs Are Lower Than Most People Think. I think a good builder can deliver a beautiful Palisades home for around $300–400/SF in hard costs without a subterranean garage. Higher-end customs are probably $400–500/SF, while the trophy estates are going to be $600-$1000/SF.
- The Finished Homes Tell Us What Builders Are Looking at. Finished homes across the Palisades are consistently selling between roughly $1,000–2,000/SF, with the best ocean-view properties trading even higher.
- This Is Why I'm Tracking These Sales. I'm not trying to predict where the market goes. I want to document how one of Los Angeles' biggest rebuilding efforts actually unfolds. Every land sale adds another data point, and over time those data points become the market.
Why this Matters
This is one of the better rebuild opportunities to trade so far. One lot off the Via de las Olas bluffs, the previous home was approximately 3,400 SF, debris has already been cleared, and plans for a roughly 3,800 SF rebuild are already in permitting.
The Setup
What sold here is 7,505 square feet of LAR1-zoned residential land, cleared, with ocean and mountain view exposure. The prior residence was approximately 3,407 SF, built in 1941 and renovated in 1970. It is gone. The FAR on record is 0.454, which on a 7,505 SF lot implies a buildable envelope somewhere around 3,407 SF, consistent with the prior structure. Architectural plans for a roughly 3,800 SF rebuild are described as in the final stages of permitting.
What an Operator Sees
If this were my project, I'd focus on building the best quality home I could at good pricing without going overboard on every single detail. The plans already call for a roughly 3,800 SF home, so my goal would be to build a beautiful product as efficiently as possible. I'd standardize everything I could: windows, doors, flooring, cabinets, plumbing fixtures and buy materials in bulk whenever possible. I think a good builder can deliver a home like this for around $300–400/SF in hard costs. Step up to a higher-end custom home and you're probably $400–500/SF. The true trophy estates are a different business and can easily run $600–800/SF. The goal isn't to spend the most money, it's to build the house buyers want at the right cost.
The finished home market is what makes these deals interesting. Looking at recent sales, most quality homes in the Palisades are trading between roughly $1,000–2,000/SF, with premier ocean-view properties commanding even higher prices. That's the market builders are underwriting against when deciding what they can afford to pay for land today.
What I'm really watching isn't this one sale. I'm watching the entire rebuild. Every lot and home that sells gives us another data point. I want to see where land prices settle, what builders actually spend, how long projects take, and what the finished homes ultimately sell for. If the numbers make sense, I wouldn't mind taking a shot at building one myself. Next thing I'm watching: Do permit-ready lots continue selling at a premium?
Credit where it's due, Anna Gera , you can find her here: https://www.linkedin.com/in/annagera/, was also part of the buyer's team on this one with Sierra Schotts at Westside Estate Agency, and these are the brokers actually getting deals done in the Palisades right now.
Lots Tracked: 44
I'm tracking every sale and listing in the Palisades so you don't have. If you found this useful, share it.
Send OMs to David@AtlasBrief.La
I research these transactions to sharpen my own investment strategy and share what I find so Los Angeles owners, brokers and investors can debate the market with better information.
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Property and transaction data: CoStar Research.
Write to David Safai at David@AtlasBrief.La
Appeared in the Sept. 6, 2026 edition of The Tape.