The numbers:
5,500+ homes destroyed
1,000+ homes have started rebuilding
1,700+ permit applications submitted
$755M+ of Palisades land has traded since the fire
$2.03M average lot sale
$247/SF median land price
~90–100 lots are trading every quarter
~20% increase in land values over the last year
$100M+ invested by Caruso to restore Palisades Village
$7.1M paid by Johnny Buss for 860 Via De La Paz
But the Dirt Is Moving First
$755 million of Palisades land has already changed hands.
That's 373 lots, averaging about $2.03M each.
And the pace isn't slowing much:
96 lots → 92 → 79 → 101 over the last four quarters.
That's roughly 370 transactions a year.
The median land price is now around $247/SF, with the dataset showing values up roughly 20% over the last year.
Buyers are already placing bets on the land.
The Commercial
Rick Caruso just reopened Palisades Village after investing more than $100M into its restoration.
And practically next door, Johnny Buss paid $7.1M for 860 Via De La Paz.
The 15,000-SF site previously held roughly 34,500 SF and was marketed with potential for around 38,000 SF of rebuilding.
Operator Take
The most important story in the Palisades:
It's the capital coming back in.
1,000+ homes rebuilding.
$755M of land already traded.
100 lots changing hands every quarter.
Caruso putting $100M+ back into the Village.
Johnny Buss buying commercial land.
Now watch two numbers:
How quickly does 1,000 homes start selling and at what prices per SF.
And:
How fast the rest of the Land sells.
I've also met a great broker for anyone looking to buy. Max knows this market in and out.
- Max Marguleas
- Cell: 310-383-6141
- CalDRE#: 02105211
- Email : max@amalfiestates.com
I'm researching the market to make better investment strategies. I'm sharing what I find along the way with other investors to have discussions, debates and help make better decisions.
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Property and transaction data: CoStar Research, Claude Ai, OpenAi, Redfin, Zillow, The MLS and Max Marguleas.
