Hollywood Multifamily Comp: 100 Units | $167,500 Per Unit — Why I'm Saving This Comp
Kitty Wallace and her team sell Another Hollywood apartment - 100 units, $167,500 per door, $177/SF, and an estimated 7.73 GRM.
At a glance
confirmed
34 studio · 39 × 1BR · 26 × 2BR · 1 × 3BR
per unit
94,435 gross SF
renovated 2018
1.0 acre · R5 zoning
What matters
- Another Hollywood data point for us to keep on watch: The property sold for $16.75 million, or $167,500 per unit, $177/SF, and an estimated 7.73 GRM. It's another benchmark I'll use when comparing future Hollywood apartment sales.
- Renovated, but how much? Originally built in 1928 and renovated in 2018, the OM highlights updated interiors and common areas but doesn't specify whether major systems like electrical, plumbing, roof, or elevators were upgraded.
- In-place rents averaged $1,909 per month. 34 Studios 40 One-Bedroom Units 25 Two-Bedroom Units 1 Three-Bedroom Unit Average Unit Size: 782 SF
- Parking is another data point I'm tracking. The property includes 50 parking spaces, or 0.50 spaces per unit. Parking ratios are becoming increasingly important as newer urban projects are built with reduced or no parking, making this another metric worth comparing across future sales.
Deal stats
What an Operator Sees
This one is going into the Atlas Brief database. There isn't a lot to overanalyze here, the numbers speak for themselves.
Credit to Kitty Wallace and the Colliers team. They just keep getting deals done. First the ED1 sale to HACLA. Then the Church of Scientology acquisition. Now this 100-unit Hollywood sale.
Congrats to this Team! 👊🏼
An estimated 7.73 GRM gives a good operator room to create value. If the new owner invests another $100,000–$150,000 on day one to address deferred maintenance and tighten up operations, they may be able to reduce future repair costs, improve the property's condition, and potentially lower insurance costs over time. Those operational improvements can have a meaningful impact on the expense side of the ledger.
The 0.50 parking ratio will likely remain one of the property's biggest operational challenges. Some residents will inevitably want parking, but an experienced operator can minimize turnover by strategically matching parking spaces to the units where they're most valuable.
I'll be comparing future Hollywood apartment sales against this comp to see how pricing, GRMs, rents, renovation quality, and parking ratios evolve over time.
I track every commercial real estate sale in Los Angeles so you don't have to.
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OMs: David@AtlasBrief.LA
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I research these transactions to sharpen my own investment strategy and share what I find so Los Angeles owners, brokers and investors can debate the market with better information.
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Property and transaction data: CoStar Research.
Write to David Safai at David@AtlasBrief.La
Appeared in the Sept. 6, 2026 edition of The Tape.