Off MarketBroker Activity · Entry № 70

I Reviewed More Than 250 Pacific Palisades Rebuild Properties. Here's What I Learned.

After reviewing more than 250 active listings, pending transactions, and recent land sales, clear pricing trends are beginning to emerge. Here's what every builder, investor, property owner, broker, and lender should know.

PublishedJuly 4, 2026
StatusOff Market · Land Comp Study
DatelineThe Tape · Pacific Palisades, Los Angeles
Listing hero photo
FIG. 01, Pacific Palisades vacant lot, 6,650 SF typical parcel. Listing photo via Atlas Brief database.
Four takeawaysFour things an operator sees in this Pacific Palisades land comp set.
  1. The Market Has Found Its First Pricing Floor.  After reviewing more than 250 rebuild properties and 175 recent land sales, clear pricing patterns are beginning to emerge across Pacific Palisades. 
  2. Ocean Views Continue Commanding the Highest Premiums.  Construction costs are relatively similar whether you're building on an interior street or overlooking the Pacific. The resale value isn't. Premium ocean-view lots are already trading around $400 per land SF.
  3. The Best Lots Continue Commanding the Strongest Demand. After reviewing more than 250 Pacific Palisades rebuild properties, one pattern continues to emerge: ocean-view lots and premier streets consistently command the highest prices.  The highest-quality locations continue establishing the strongest pricing data as buyers compete for ocean views and premier streets.
  4. Replacement Cost Is Becoming Easier to Underwrite.  The growing number of comparable sales is making projects significantly easier to underwrite. Typical underwriting: Land (Median) $1.74M  Hard construction: Starter luxury (3,000-4,000 SF): $300-$400/SF High-end custom: $400-$600/SF Trophy estates: $700-$1,000+/SF Soft costs, financing, permits, and carrying costs remain significant and should be modeled separately.  
Deal Stats ·
COMP ANALYSIS
250+
recorded transactions
Typical Lot Size
6,650 SF
per parcel
Typical Land Price
$1,900,000
per lot
Typical Land Value
$285/SF
median comp
Typical Range
$160–$370/SF
non-view parcels
Ocean-View Premium
$400+/SF
view lots, floor price
HIGHEST SALE REVIEWED
$4,800,000
top of comp set
Land Acres (Typical)
0.153 ac
6,650 SF converted

Palisades Data

Land Sales Analyzed | 175 | Closed Sales
Properties Reviewed | 250+ | Listings, Pending & Sold
Total Market Volume | $347.8M | Closed Sales
Median Land Price | $1.74M | Per Lot
Average Land Price | $1.99M | All Sales
Price Range | $700K–$7.03M | Lowest–Highest Sale
Median Lot Size | 7,352 SF | Per Parcel
Average Lot Size | 10,583 SF | All Sales
Median Land Value | $239/Land SF | Typical Lot
Average Land Value | $247/Land SF | All Sales
Typical Pricing Range | $181–326/Land SF | Middle 50% of Sales
Premium View Lots | $350–550+/Land SF | Prime Ocean Views
Standard Rebuild Lots | $181–326/Land SF | Typical Interior Lots
Highest Land Value | $566/Land SF | 333 N Mount Holyoke Ave
Highest Sale | $7.03M | 14948 Camarosa Dr
Lowest Sale | $700K | 689 Bienveneda Ave
Monthly Sales Pace | 30+ | Sales Per Month
Market Status | Stable | Pricing Holding Near $2M
Alphabet Streets | $323/Land SF | 31 Sales
Huntington Palisades | $353/Land SF | 17 Sales
El Medio / Via Bluffs | $308/Land SF | 24 Sales
Castellammare | $290/Land SF | 4 Sales
Marquez Knolls | $185/Land SF | 26 Sales
Palisades Highlands | $122/Land SF | 17 Sales

What an Operator Sees

This isn't just a collection of land sales. It's one of the clearest pricing snapshots we've had since the Palisades Fire.

After reviewing more than 250 active listings, pending transactions, and recent land sales, one thing is becoming clear: the market is beginning to establish real pricing benchmarks.

For investors, comparable sales reduce uncertainty and make acquisitions easier to underwrite.

For builders, neighborhood pricing reveals where premium locations may justify paying more for land because the resale potential is significantly higher.

For property owners, these transactions provide valuable benchmarks for deciding whether to rebuild, sell, refinance, appeal property taxes, or negotiate with insurance carriers.

For brokers, every additional sale improves pricing transparency and helps clients make decisions based on current market evidence instead of speculation.

For lenders and insurance companies, a growing pool of comparable sales improves collateral valuations, replacement cost estimates, and financing decisions as reconstruction accelerates.

Properties Reviewed: 250+
Typical Land Price: ~$1.9M
Typical Lot Size: ~6,650 SF
Representative Land Value: ~$285/Land SF
Standard Rebuild Lots: $160–370/Land SF
Premium Ocean-View Lots: $400+/Land SF


I track every Pacific Palisades listing, pending sale, and closed sale so you don't have to.

If you found this useful, please share it.

OMs: David@AtlasBrief.LA

Coming Soon

Atlas Tax Dispute — Helping California property owners reduce property tax assessments using real market data, comparable sales and an Ai Tech Team to lower costs. 

Atlas Home Pro - AtlasHomePro.com - Helping operators drive down maintenance costs. 

My Mission

I'm building a free database of contractors, subcontractors, architects, engineers, door and window manufacturers, suppliers, and other rebuilding resources to help Pacific Palisades owners and builders save time and reduce costs.

If you'd like access, send me a DM and I'll add you to the list as it grows.

I'm also considering to build an ocean-view home in the Palisades myself. Along the way, I'd transparently document the entire process from land acquisition and design to permitting, construction costs, financing, change orders, and the final costs.  If you are a builder and want to JV - send me a message at David@AtlasBrief.La

My goal is simple: help rebuild Pacific Palisades by sharing everything I learn so others can make better decisions.

I'll continue updating this dataset as new listings, pending transactions, and closed sales hit the market so we can watch the rebuild unfold in real time.

Written from the field

David Safai, operator, developer, GC.

Atlas Home Builders, Inc. is a Los Angeles owner-operator and general contractor. If you are a broker with a listing you want an honest read on, send the OM and the T-12 to David@AtlasBrief.La.

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