SoldBroker Activity · Entry № 86

Los Angeles Investors Keep Fighting Los Angeles. Keith Wasserman Is Buying Utah.

With California returns shrinking, Gelt is buying newly built Utah housing after rents fell and vacancy climbed above 10%. Is Wasserman early or does he see what California investors are missing?

PublishedJuly 2026
StatusSold · Off-Market · June 29, 2026
DatelineThe Tape · Silicon Slopes, Lehi, UT
2790 N Segundo Dr hero photo
FIG. 01, 2790 N Segundo Dr, Lehi, UT 84043. Image via Google Street View.
Four takeawaysFour Things an Operator Notices About Holbrook Farms
  1. LA Native Keith Wasserman Turned a $150,000 Fourplex Into $3 Billion of Deals. What Does He See in These 117 Utah Townhomes?This is not Gelt’s first investment in Lehi. The company acquired another newer apartment property approximately three miles away last year. Gelt reportedly increased occupancy there from about 85% to 94% and says the property is performing extremely well. Keith Wasserman told me: “We are very bullish on Greater Salt Lake and especially Lehi. We acquired another building 3 miles away last year and are doing extremely well with it. We look forward to acquire more newer properties in this region. Both deals were acquired off market.” That matters. Gelt is not relying only on a broker’s market report. It is using operating results from a nearby property to support a second acquisition.  He knows the Market. Both deals were also completed off-market, potentially giving Gelt direct access to the sellers to make a deal.  
  2. The Townhomes Are Built for Utah’s Young Families. Drexler contains 117 large townhomes averaging nearly 1,700 square feet. The unit mix includes: 23 two-bedrooms averaging 1,490 SF 72 three-bedrooms averaging 1,619 SF 22 four-bedrooms averaging 2,140 SF Each unit includes an attached two-car garage, private driveway and basement. Average asking rent is approximately $2,532 per month, or only $1.50 per square foot.  Very low compared to LA.    The surrounding demographics: Median household income above $127,000 Median age of approximately 27 Projected population growth of roughly 12% within three miles Projected household growth of nearly 13% These units offer young families the space and privacy of a house without requiring them to purchase one.
  3. Today’s Rental Weakness May Be Creating the Opportunity. The current market is not perfect and thats why Keith is buying.   Drexler reports 10.3% vacancy, rents are down 5.5% year over year, and its leasing website is offering up to four weeks free. Vacancy among nearby 3–5 Star properties is approximately 13.1%, with another 2,017 units under construction in the broader market. But Gelt is buying a 2023-built property after the original developer took the land, construction and initial lease-up risk.  My guess is he probably just cashed at. If Gelt can repeat what it accomplished three miles away—it looks like he has some solid upside. 
  4. Gelt Has More Than One Way to Create Value. The original developer converted 24 unfinished basements into additional bedrooms. Gelt plans to convert another 35.  That gives the buyer an opportunity to improve the property using space that already exists. Gelt does not need to purchase more land, add buildings or take entitlement risk.  Pretty smart move in my opinion.  The additional bedrooms may improve leasing demand, attract larger families and increase tenant retention.  The purchase price and financing were not disclosed. Tried to get it from him but he said he can't release them because the seller didn't want him to.  So we cannot calculate the acquisition’s GRM, cap rate, price per unit or discount to replacement cost which I like doing.   
Deal Stats · 2790 N Segundo Dr
Sale Price
Undisclosed
off-market, June 29 2026
Units
117
23 × 2BR · 72 × 3BR · 22 × 4BR
Price / Unit
Undisclosed
not publicly recorded
Avg Unit SF
1,705 SF
per door
Gross SF
150,000 SF
23 buildings
Lot
10.87 ac
473,628 SF · 11 units/acre
Year Built
2023
Class B · 4-star
Vacancy (Subject)
10.3%
vs. 13.2% submarket
Concessions (Subject)
15.4%
vs. 6.7% submarket · 5.9% market
Avg Asking Rent
$2,585/mo
blended across mix
Hold Period
38 months
Boyer Co, developer-seller
Buyer
Gelt Inc.
institutional · $767M acquisitions

The Location

Lehi, Utah sits at the northern edge of Utah County on the I-15 corridor, roughly 30 miles south of Salt Lake City. The Silicon Slopes submarket has become one of the fastest-growing tech employment corridors in the Mountain West, anchored by campuses for Adobe, Qualtrics, Vivint, and a long list of mid-market software firms. The 1-mile demo ring around 2790 N Segundo Dr tells the story bluntly: median age 28.1, median household income $128,776, household growth of 15.8% over five years. The 3-mile ring holds 60,673 residents at a similar income band. This is a young, high-earning renter cohort. 

What an Operator Sees

I want to be clear: I am not an expert on the Utah multifamily market.

I am an LA owner and investor studying where experienced capital is moving—and why.

I personally like Salt Lake City and Park City. Utah appears to offer a strong quality of life, outdoor recreation, growing employment and an attractive environment for young families. Lehi sits in the Silicon Slopes corridor between Salt Lake City and Provo, near Utah Lake and approximately 52 miles from Park City.

The current rental market is soft. That is not being hidden. Vacancy is elevated, rents have declined and concessions are still necessary.

Someone else bought the land, built 23 buildings and completed 117 large townhomes. Gelt is acquiring the finished property and focusing on the part it knows best: improving operations, increasing occupancy and creating value from existing space.

The most important detail is that Gelt already tested the strategy three miles away. Its first nearby property is reportedly performing well, and the company is now returning for a second off-market acquisition.

For LA investors, this deal raises a bigger question.

As land, construction, regulation and operating costs make acceptable returns increasingly difficult to find in Los Angeles, should more of us be studying alternative Western markets where people still want to live, work and raise families?  

I do not know enough yet to say Utah is the answer. But when an LA investor with more than $3 billion in transaction experience buys twice in the same neighborhood and says it wants to buy more, it is worth paying attention.  Success leaves clues so lets learn. 

Share this with an LA owner or investor looking beyond Los Angeles for the next market showing long-term promise.

Brokers
Buyer & Listing Broker
Michael Koshet
KW Commercial
Written from the field

David Safai, operator, developer, GC.

Atlas Home Builders, Inc. is a Los Angeles owner-operator and general contractor. If you are a broker with a listing you want an honest read on, send the OM and the T-12 to David@AtlasBrief.La.